I just wanted to take a moment and share with you my thoughts on the importance of branding! I was recently at a seminar on business and branding and these are the bullet points that I took away.
1-Get a great logo. Place it everywhere.
2-Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
3-Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, your e-mail signature, everything.
4-Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Whats your personality? Show it both within your company and during a shoot.
5-Be true to your brand. Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise. To me, this is the most important point. If you do not believe in your brand then who will?
6-Be consistent. If you can’t do this, your attempts at establishing a brand will not succeed. LOVE WHAT YOU DO!
I hope these points will help. They not only apply to photography but to any business endeavor! Enjoy the new year and look back soon as I am about to fill you with an image sensory overload!!!!